Where it goes wrong in practice
Copy is the half-day nobody bills for
Title, meta description, short copy, long copy, alt text, size advice — per item, and times four languages if you sell across borders. That's why new items sit online for weeks with just a one-liner from the supplier.
Supplier copy = duplicate content = invisible
The same description sits on every shop that carries the same item. Google indexes one and ignores the rest — usually the shop with the most authority, rarely yours. Original copy isn't a luxury, it's the price of entry into search results.
Outsourcing is expensive and loses your voice
A copywriting agency easily charges € 15 to € 50 per product description, doesn't know your brand, and bills per language separately. For two hundred items in four languages, that's an investment most small shops can't justify.
What text you get per item
You upload the photo and optionally scan the size label and care label. What the scanner sees — category, colour, material, care instructions, origin — becomes the raw material for the copy.
- Meta title and meta description — for the browser tab and the Google snippet
- Short product copy above the fold and a long text with features, material and care instructions
- Everything in four languages: NL, EN, DE and FR — not machine-translated afterwards, but written per language
- Alt text per image (legally required) and size info to cut returns: "Model is 5'10" and wears size 36"
- Three delivery routes: straight into your webshop, as an export file, or copy per field
Editing stays your call
The copy is a starting point, not a final draft. Three things to know before you publish:
- Every field can be copied separately — The copy panel has a button per field — paste what you like and rewrite what you don't, in your own system.
- The label is the source — Scan the size and care label along with it, and material, care instructions and origin appear factually. Skip the scan, and the copy stays more general — that's more honest than guessing.
- Your voice fits right in — The copy follows your item's features. Brand-specific phrases and your own tone of voice get added when you edit — that stays human work, and that's how it should be.
Why photos and copy need to come from one source
Copy that contradicts the photo — "warm red" on a dress that reads coral — costs exactly the trust the photo just built. Here, photos and copy come from the same recognition of the same item, so they can't contradict each other. And the complete product page — images, copy, alt text, size info — is ready in one go, for Shopify, WooCommerce, Lightspeed or CCV.
In three steps
- Upload your photo, scan your label. The label is an option, not a requirement — scan it and material and care instructions come along for free.
- Photos and copy are built together. Four images, four text types, four languages — from the same recognition.
- Publish or copy. Straight into your webshop, as a CSV export, or copied per field. You keep final editorial control.
Copywriting agency or FashionPix
| Price per item | € 15 – € 50 per description | included with 4 credits (± € 1.30) |
| Four languages | order four times over | standard |
| Alt text and size info | rarely delivered | standard |
| Turnaround | days per batch | together with the images, ± 90 seconds |
| Factual basis | what you provide | the scanned label + the photo itself |
Frequently asked questions
Is the copy unique enough for Google?
Yes — it's written per item based on what the scanner reads on your photo and your label, not copied from a template. That's exactly the difference with supplier copy that sits on ten shops at once.
Can I edit the copy before it goes live?
Yes, and we recommend it: the copy is a solid starting point, your brand voice is the finishing touch. The copy panel has a button per field, and with the direct integration the item stays hidden in your shop until you publish it.
Which languages do I get?
Dutch, English, German and French — all four written properly, not translated afterwards. If you sell into Germany or Belgium, that's the difference between being present and being found.
What does it cost separately, without images?
Nothing, and that's the point: the copy is included with every item. One item — four images plus all the copy — costs 4 credits, about € 1.30. There's no separate copy product needed.
Where do material and care instructions come from?
From the label you scan along with it: size, material, care instructions, brand and country. One or two labels, both work — and if you skip the scan, the copy leaves those fields out instead of making them up.
Read more
- Product photography for clothing
- Clothing product photos
- Product photos for your online store
- Jewelry photography
- Moet je AI-foto’s melden? De AI Act uitgelegd
- Copy in 4 languages
- FashionPix — The signature of your webshop
Try it with your own item
Six images free, no account and no credit card. You keep the images, even if you take nothing else.

