Create product videos for your webshop

FashionPix · Last updated 4 augustus 2026

What does a product video do for your webshop?

A product video shows a clothing item in motion, helping shoppers better understand how it drapes and moves. That builds trust, reduces doubt and lowers the number of returns. On top of that, videos organically perform better on social media than static images.

Visitors who watch a video stay on a product page longer. That extra attention gives them the information they need to make a purchase decision — without ever having held the product in their hands.

On platforms like Instagram and TikTok, Reels and short videos consistently get more reach than photos. So a product video you've already had made can be used effortlessly both as organic content and as a paid ad.

How does creating a product video work with FashionPix?

You upload a photo or existing product image of your clothing item, choose a video length of 5 or 10 seconds, and indicate the style you want. FashionPix processes the upload and delivers a finished product video that you can download and use right away.

The whole process is fully online. You don't need an appointment, a location or any equipment. That makes creating product videos accessible for webshops of any size — from a small fashion selection to an extensive collection with hundreds of items.

What does creating a product video cost in credits?

FashionPix works with a credit system. A 5-second product video costs 7 credits; a 10-second video costs 13 credits. That way you only pay for what you actually use, and you can easily scale up as your collection grows.

You buy credits in packages. The bigger the package, the better the price per credit.

Compared to a traditional video shoot — with a cameraman, lighting setup, location and post-production — the cost per video is significantly lower. You also don't need to book a minimum number of products to make it worthwhile.

• 5-second video: 7 credits
• 10-second video: 13 credits
• No fixed costs per shoot or location rental
• Scaling up to more products only costs extra credits

Where can you use the videos?

The videos you receive are suitable for product pages, Instagram Reels, Instagram and Facebook Stories, TikTok and paid social ads. The format is optimized for mobile use, where the majority of webshop traffic comes from.

On a product page, you place the video next to or above the product photos. Visitors can play it without leaving the page, which boosts engagement. Platforms like Shopify and WooCommerce support video on product pages by default.

For social ads, short videos of 5 to 10 seconds perform well in feed and story placements. Want to use them as an ad right away? Read how to advertise on Facebook and Instagram.

What's the difference with a traditional video shoot?

A traditional video shoot requires a cameraman, a model, a location, lighting and post-production. That costs time and budget many webshops don't have on an ongoing basis. Creating product videos through FashionPix replaces that logistics with an upload process you manage yourself.

With a regular shoot, you plan weeks ahead, wait for delivery dates of new collections, and have to rebook if a product changes. With an upload-based approach, you create a new video as soon as a product is available — no waiting time or extra planning costs.

Want professional model shots alongside video? Check out photographing clothing for your webshop for an overview of the photography options.