Product photo on white background — ready in seconds

FashionPix · Last updated 4 augustus 2026

When should you choose a product photo on a white background without a model?

A product photo on a white background — also called a packshot or catalog photo — is ideal when you want to put the garment itself in the spotlight: for an overview page, a marketplace, or a catalog. Without a model, the photo is quicker to make, cheaper, and easy to reuse.

Packshots are the standard on major platforms like Bol.com and Zalando. Buyers want to assess the product quickly, without distraction from a model or a busy background. A plain white or light grey backdrop keeps the look consistent across your entire range.

If you have a large collection you want to get online fast, a product photo on a white background is the most efficient choice. You can also have your existing product photos reviewed to see which ones don't yet meet platform requirements.

White or light grey: which background suits your product?

White is the standard for most platforms and gives the sharpest, most neutral rendering of your product. Light grey is a good choice when photographing white clothing, so the contours stay visible. With FashionPix, you choose the background yourself.

Bol.com and Google Shopping require a white or light grey background for product images. By making that choice right at upload, you won't need to adjust anything afterwards, and your product photo on a white background is ready to use immediately.

If you're photographing a white shirt or a light-coloured blouse, the garment won't stand out well against a pure white background. Light grey solves that without making the photo look dark or heavy.

• White: ideal for coloured and dark clothing, meets most platform guidelines.
• Light grey: ideal for white and light-coloured garments, gives clear contours.

How do you create a product photo on a white background in FashionPix?

Choose the 'Product Photo' starting point, upload a photo of your garment, and select white or light grey. FashionPix removes the existing background and delivers a clean product photo on a white background. The garment itself — colour, texture, details — stays exactly as it is.

You don't need to know Photoshop, and you don't need a lightbox or photo studio. Even a photo against a messy background or on a table works as a starting point. Processing usually takes less than a minute.

You then download the product photo on a white background directly in a format ready for use on your webshop or marketplace. Selling on Bol.com? Check product photos for Bol.com for the exact requirements.

Is a product photo on a white background ready for Bol.com and Google Shopping?

Yes. The packshot FashionPix delivers meets the basic requirements of major platforms: a plain white or light grey background, the product centred, and no distracting elements. That means you're ready for Bol.com and Google Shopping without extra editing.

Bol.com has guidelines for product images: white background, product filling at least 85% of the image, no watermarks. The product photo on a white background that FashionPix generates is aligned with those requirements.

Google Shopping displays product images prominently in search results. A clean, plain background increases the chance your image gets approved and displayed properly. A consistent visual style across your range helps with that too.

What does a product photo on a white background cost, and how does it differ from a model photo?

A product photo on a white background costs 1 credit. A photo with the garment placed on a virtual model also costs 1 credit. You start with 6 free credits — no payment details needed to get going.

The right choice depends on your goal. For a catalog, a marketplace, or an overview page, a product photo on a white background is enough. If you want to show the fit and how a garment drapes, a model photo works better.

With 6 free credits, you can create six packshots right away and judge whether the quality fits your range — without having to commit to a subscription first.

• Product photo on white background (packshot): 1 credit.
• Photo with virtual model: also 1 credit.
• Starter pack: 6 free credits, no credit card required.