Product photos for Bol.com that get approved instantly

FashionPix · Last updated 4 augustus 2026

What are the photo guidelines for Bol.com and Google Shopping?

Product photos for Bol.com need a square (1:1) ratio on a pure white background (RGB 255, 255, 255), with no watermarks or text. Google Merchant Center requires a minimum resolution of 250 × 250 pixels for apparel products and recommends 800 × 800 pixels or higher for better performance.

Bol.com applies similar image requirements for the main image: white or light grey, no borders, no logos. If a photo doesn't meet these standards, your listing can be rejected or ranked lower in search results.

Want to check whether your existing images meet these standards? Check your current product photos before uploading new products.

• Ratio: 1:1 (square)
• Background: pure white (RGB 255, 255, 255)
• No watermarks, logos, or decorative text
• Recommended resolution: at least 800 × 800 pixels

How do you create a square white product photo in one click?

FashionPix automatically places your garment on a pure white background and crops the image to a perfect 1:1 ratio. That means your product photos for Bol.com are instantly ready for upload — no image-editing software required.

The system detects the garment, removes the original background, and centres the product with the right margins. The result meets Bol.com and Google Shopping's image requirements right away.

Curious about the tech behind background removal? Our page on a square white product photo explains how the process works and which file formats you can upload.

What's included in the ready-made product feed (CSV)?

The downloadable CSV includes, per product, the product title, sales copy, the URL of the white product photo, and fields for variants. You add the price, SKU, and GTIN (barcode) yourself — that's data only you have.

The column structure matches what Google Shopping and Bol.com expect, so you can import the file without renaming anything. After importing, always double-check the required fields within the platform itself, since both platforms update their specifications from time to time.

Sales copy is delivered in Dutch, French, German, and English by default. That makes the feed immediately usable for Belgian sellers serving both Dutch- and French-speaking customers.

• Product title (optimised for search results)
• Sales copy in 4 languages (NL, FR, DE, EN)
• Image links to the white product photos
• Empty fields for price, SKU, and GTIN — for you to fill in

How quickly can your products go live correctly?

Once you've added the price and GTIN to the CSV, import the file into Bol.com's seller portal or Google Merchant Center. With an error-free feed, your product is usually visible within a few hours.

Bol.com processes new listings via a CSV import in the Seller Platform. Google Shopping syncs feeds on a schedule you set yourself — daily is common for active webshops.

Since the product photos for Bol.com and the accompanying copy already meet the platform requirements, you'll need fewer corrections after import. That saves time, especially when onboarding a larger assortment.

Why does SEO sales copy in 4 languages matter for Bol.com?

Bol.com serves both the Netherlands and Belgium. Dutch and French copy widens your reach among Belgian buyers. German and English come in handy if you also advertise beyond the Benelux via Google Shopping.

The sales copy is written with the search terms buyers use on Bol.com in mind: product name, material, fit, and colour. That improves the odds your listing gets found, without you having to do keyword research yourself.

Duplicate content — the same text across multiple pages or platforms — can hurt your visibility in Google. FashionPix generates unique copy per product, so you're not posting the same description on your webshop and on Bol.com.