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For plus-size webshops

Plus size photography on a body that fits

Most plus-size shops show everything on one slim model, because casting six sizes is unaffordable. That costs you exactly the sales you're after — and it doesn't have to anymore.

Try for free — 6 images, no accountOr read how it works first

Your own model with your target audience's build, created once · Same garment, real proportions — no stretched-out distortion · Alt text, AI Act labelling and sales copy in four languages included · Try six images free, no account needed

The short answer

Plus Size Clothing Photography: Every Item on the Right Body

  • Fit accounts for 53 to 70% of fashion returns — and nowhere does that sting more than plus size, where shoppers can least rely on the photo.
  • A photo on a size 8 model tells a size 22 shopper nothing about how the fabric actually falls; a model with the right build does.
  • You create your own model once, with your target audience's build — every item after that is shown on that same face, that same body.
  • It's a fictional person: no model contract, no expiring rights, no extra fees for reuse — and that face is exclusively yours.

Last updated 8 augustus 2026

Kastanjebruine grofgebreide oversized trui, platgelegd op een linnen ondergrond
Vrouwelijk model draagt de kastanjebruine gebreide trui, in een lichte ruimte
EU AI Act — automaticMachine-readable marking on every image. Mandatory since 2 August 2026; we handle it without you thinking about it.
Alt texts includedThe accessibility act requires them — in Germany up to € 100,000 per violation. We write them for free.
Sizing note against returns"Model is 1.78 m and wears size M" — automatic, in four languages. Fit causes 53–70% of returns.
Failed = money backAn image that came to nothing, you don’t pay for. Refunded automatically — no email needed.

Where it goes wrong in practice

Everything's shown on a size 8

Casting multiple sizes is unaffordable for a small shop, so the whole collection gets photographed on one slim model. Your size-22 shopper has to guess how the fabric will fall on her — and guessing means returns.

Digital "stretching" is obvious

Some tools stretch a slim image into a bigger silhouette. The result is a warped print and a fit that doesn't actually exist. Order that once, and you won't order again.

Diversity stays a good intention

Every shop wants to show different ages, skin tones and body types. But every extra variant means another casting day, so it stays a line on the about-us page.

Same item, right build — from one photo

You upload one photo of the garment. We place it on a model with the build you choose — the real garment gets transferred, not redrawn, and the body underneath has real, believable proportions.

  • Your own model with the build you choose — a size 46 is genuinely curvy, not a stretched slim model
  • The pattern scales with the body; print, seams and hem length stay accurate
  • Multiple body-type variants of the same item, shown side by side on your product page
  • Age and skin tone are just as easy to choose — diversity as a brand choice, not a casting cost
  • Add a house model too, and size info comes along automatically: height and size worn, in four languages

Why this shows up directly in your return rate

More than half of fashion returns come down to fit, and plus size sits at the top of that statistic: the further the shopper is from the model shown, the bigger the guess. Every image that shrinks that guess — the right build, and a second body-type variant alongside it if you want — pays for itself in packages that never get returned. Read how consistency works across your whole collection at photographing clothing for your webshop.

In three steps

  1. Take one photo. Flat on a table or on a hanger, with your phone. Daylight is enough.
  2. Create your own model. Once — with your target audience's build. The house cast is made up of slim fashion models; for plus size, you create your own.
  3. Every item just fits. Four images plus copy and alt text per item, on the models you chose.

Casting vs. FashionPix

Showing multiple sizesbook a model per sizeone model per build — once, then 1 credit per photo
Cost per item€ 60 – € 100 per shoot-day item± € 1.30 — copy included
Copy and alt textseparate jobautomatic, in four languages
Failed imagethe shoot day's already paid forautomatically refunded
Turnaroundweeks of planning± 90 seconds per item

Frequently asked questions

Does a size 22 actually look like a size 22?

Yes — that's measured, not promised. Your own model is built as a genuine body type: fuller hips, softer waist, real proportions. Not a slim model stretched out. Our house models are slim fashion models, so for plus size you create your own model once — that's exactly what this page is about.

Does the pattern stay accurate on a bigger body?

Yes. In our final test, the same patterned dress was placed on a size 8 and a size 20: the pattern scales the way real fabric does, and the hem length stays where it should be.

Can I show one item across multiple sizes?

Yes. You create two of your own models with different builds, then choose per shoot which of your models wears the item. Two body types side by side on the product page is often the strongest setup for a plus-size shop.

What does it cost?

One complete item — four images plus all copy, alt text and size info — costs 4 credits, about € 1.30. Trying it is free: six images, no account needed.

Is this legally compliant?

Yes. Every image automatically gets the machine-readable AI Act label. The size info and alt text that come free with it are also exactly what accessibility and consumer regulations require.

Read more

Try it with your own item

Six images free, no account and no credit card. You keep the images, even if you take nothing else.

Drop your first photo →