Where it goes wrong in practice
Multiple photoshoots a year: €4,000+
Straw hats in May, beanies in November, caps all year round. Booking a model and photographer every season easily costs thousands of euros a year for images that only last a few months.
The hat gets lost in a regular model shot
A cap in a full-body photo is only a few percent of the image. Visitors can't see the brim, the stitching or the material — and they won't buy what they can't see.
Every season change means starting over
A new shoot means a different model, different lighting and a different style. That makes your shop look like a collection of random photos instead of one brand.
How hat product photography works with FashionPix
You upload one photo of your hat — flat on a table or on a hook, taken with your phone. We recognize what it is, place it on the model you chose once, and automatically crop out a detail shot where the hat fills the frame.
- Automatic detail crop: the hat fills the frame, instead of being a speck in a distant photo
- The actual product is transferred — the shape of the crown and brim, the peak, the strap and embroidery stay exactly yours
- Every photo, the same face: you pick your models once, and every hat after that wears them automatically
- A model-free packshot is included in the set — the only image that legally requires no AI label
- An on-location lifestyle photo as an extra image for your homepage and social — even on your own uploaded background
- Copy in four languages, alt text and meta fields — all included for free
The savings
For a collection of 20 hats across all seasons, separate shoots would cost you months and thousands of euros. Here, a complete product listing — four images plus all copy — costs 4 credits, roughly €1.30. Twenty hats come to 80 credits, and a season change isn't a new shoot, just a new upload.
In three steps
- Take one photo. Flat on a table or on a hook, with your phone. We automatically recognize the type: cap, fedora, beanie, bucket hat, straw hat or wide-brim hat.
- We build the set. Model shot with automatic detail crop, packshot and detail photo — on the model you chose once, the same face every time.
- Download or publish. All images plus copy in four languages — straight into your shop, as an export file or copied field by field.
For 20 hats: a classic shoot or FashionPix
| Turnaround (all seasons) | 3–6 months | today |
| Cost per product | €60 – €100 per shoot-day product | ± €1.30 — copy included |
| The hat shown large | separate close-up shots | automatic detail crop |
| Season change | book a new shoot | new upload, same model |
| Failed image | the shoot day is already paid for | refunded automatically |
| SEO copy (4 languages) | extra assignment | included |
Frequently asked questions
Which headwear types work?
All kinds: caps, fedoras, beanies, bucket hats, straw hats, wide-brim hats and sports caps. The recognition figures out what it is by itself — you don't need to set anything.
How accurately is my hat preserved?
The actual product is transferred, not redrawn. The shape of the crown and brim, the strap, the stitching and any embroidery stay exactly as in your photo.
Why a detail crop?
In a full-body photo, a cap is only a few percent of the image — there's nothing to see there. That's why headwear automatically gets a crop where the hat fills the frame. This costs nothing extra.
Can I also get an on-location lifestyle photo?
Yes. Besides the neutral product photo, for 5 credits you can create a lifestyle photo in a setting that fits your product — or on your own uploaded background. This is for your homepage and social media; the product page keeps the neutral photo.
Can I use the images for Google Shopping?
Yes, the photos are yours and you can use them anywhere: product page, Google Shopping, ads, social media and print.
What about the AI regulations?
Every image automatically gets the machine-readable AI Act label — we take care of that. The model-free packshot is also the only image that legally requires no label at all.
How much does a hat shoot cost?
Each image costs 1 credit, and copy in four languages is included. A complete product listing — four images plus all copy — costs 4 credits, roughly €1.30. With the subscription (€29/month, 90 credits) you can do about 22 products a month. Prefer loose credits? The Pack gives you 200 credits for €64.
Read more
- Bridal Photography
- Photograph activewear
- Swimwear Photography
- Lingerie product photography
- Moet je AI-foto’s melden? De AI Act uitgelegd
- Packshot
- FashionPix — The signature of your webshop
Try it with your own item
Six images free, no account and no credit card. You keep the images, even if you take nothing else.

