Where it goes wrong in practice
Face model + studio: €1,500+
Plus a makeup artist and photographer. For a collection of 30 frames, that quickly adds up to thousands of euros — and it all starts over with the next collection.
Generic AI just pastes glasses onto a face
General tools draw the glasses on afterwards: the silhouette shifts, the temples don't line up and the frame doesn't sit right on the nose. On a close-up product shot, that's immediately obvious.
The frame disappears in a regular model photo
In a head-to-toe shot, glasses become a tiny line. Visitors can't see the shape, can't see the material — and won't buy what they can't see.
How eyewear photography works with FashionPix
You upload one photo of your frame. We place it on a face from your go-to cast and automatically crop in close, so the glasses appear large in frame. And because a frame is a small product, eyewear runs on the sharpest setting by default — so the real frame comes through.
- Automatic close-up crop: the frame fills the image
- Sharpest setting for small products — the shape, temples and nose pads stay exactly yours
- Same face as the rest of your shop: your whole collection reads as one shoot
- Lifestyle shot as an extra image: a close-up portrait, in a café or under evening light — or your own background
- A model-free pack shot is included in the set — the one image that legally never needs an AI label
- Copy in four languages, alt text and meta fields — all written in for free
The savings
For a collection of 30 frames, a classic shoot costs weeks and thousands of euros. Here, a complete listing — four images plus all copy — costs 4 credits, roughly € 1.30. Thirty frames add up to 120 credits, and the next collection is just a new upload, not a new shoot.
In three steps
- Upload or scan the frame. One product photo. We automatically detect the type: sunglasses, optical glasses, reading glasses or sports glasses.
- We build the set. Model shot with close-up crop, pack shot and detail photo — on the sharpest setting, with the face you picked once.
- Download or publish. All images plus copy in four languages — straight into your shop, as an export file or copied field by field.
For 30 frames: classic shoot vs. FashionPix
| Turnaround time | 3–5 weeks | today |
| Cost per item | €100 – €150 per shot frame | ± €1.30 — copy included |
| Frame shown up close | separate macro shots | automatic close-up crop |
| Detail accuracy | depends on the photographer | sharpest setting, by default |
| Failed image | the shoot day is already paid for | refunded automatically |
| SEO copy (4 languages) | extra job | included |
Frequently asked questions
Which frames work best?
All types: sunglasses, optical glasses, reading glasses, sports glasses and retro frames. Detection figures out what it is automatically — you don't need to set anything.
How accurately is my frame preserved?
Small accessories run on the sharpest setting by default — that's exactly why: on a lower setting, the model would fill in details itself, and that can never happen with a frame. The silhouette, lens colour, temples and nose pads stay exactly as in your photo.
Why a close-up crop?
In a regular model photo, glasses become a thin line on the face. That's why eyewear automatically gets a crop where the frame fills the image. It costs nothing extra.
Can I also get a lifestyle shot?
Yes. For 5 credits you get a lifestyle photo in a setting that suits eyewear — a close-up portrait, in a café or under evening light — or on your own uploaded background.
Can I use the images for Google Shopping?
Yes, the photos are yours to use anywhere: product pages, Google Shopping, ads, social media and print.
Does it also work for opticians without their own brand?
Yes. The frame is the focus and the model comes from your own go-to cast — no brand claim or styling gets added that you didn't choose.
Can I show the same glasses on multiple faces?
Yes. In your brand settings you pick one to four go-to models, and for each shoot you decide who wears the frame. That way you can show the same frame on a man and a woman without a second shoot.
How much does an eyewear shoot cost?
Each image costs 1 credit, and copy in four languages is included. A complete listing — four images plus all copy — costs 4 credits, roughly €1.30. With the subscription (€29/month, 90 credits) that's about 22 listings a month. Prefer standalone credits? The Pack gives you 200 credits for €64.
Read more
- Watch Photography
- Jewelry Product Photography
- Bag Photography
- Shoe Photography
- Moet je AI-foto’s melden? De AI Act uitgelegd
- Packshot
- FashionPix — The signature of your webshop
Try it with your own item
Six images free, no account and no credit card. You keep the images, even if you take nothing else.

